Project Type:

Rebrand Project

Deliverables:

1 Logo and Visual Identity

Environmental Graphics

Apparel Collection

Web Assets

Corporate Design

Description:

This page displays a rebrand concept for the City of Williamsport and branding elements for its social media and apparel. The project objectives were to increase tourism and relocation to the Williamsport area, to present Williamsport as a cultural and recreational destination for visitors and the local community, to further civic awareness and pride, especially among a younger professional demographic (ages 20-40), and to develop an exciting contemporary brand for the city of Williamsport, Pennsylvania.