Project Type:

Package Design

Deliverables:

1 Logo and Packaging System

3 Beer Labels

1 Box

1 Tap Handle

Description:

This page presents a branding concept for Tall Tales Hard Cider, featuring a cohesive packaging system for multiple hard cider flavors. The project objectives were to create a unified visual identity while allowing each cider to maintain its own distinct personality and appeal to consumers.

The design system ensures that each product is recognizable as part of the same brand, encouraging customers to explore multiple offerings from the company. Each set of hard cider flavors follows a specific theme, creating a natural visual connection between products while reinforcing overall brand consistency.