Project Type:

Branding Class

Deliverables:

1 logo and branding elements

Description:

This page displays a rebrand for the City of Williamsport and branding elements for their social media as well as apparel. The project objectives were to increase tourism and relocation to the Williamsport area, to present Williamsport as a cultural and recreational destination for visitors and the local community, to further civic awareness and pride, especially among a younger professional demographic (ages 20-40), and to develop an exciting contemporary brand for the city of Williamsport, Pennsylvania.