Project Type:

Package Design

Deliverables:

1 Logo

1 Ice Cream Pint Container

3 Commercial Photographs

Description:

This page displays a packaging design concept for Steel City Creamery, a Pittsburgh-based ice cream brand, including a cohesive visual identity applied to product packaging and advertising. The project objectives were to create an engaging and recognizable brand presence that reflects the personality of the company and appeals to consumers.

The design system focuses on strong visual consistency across the pint container and promotional materials. In addition to the design work, original commercial photography was produced to enhance the packaging and support the overall brand presentation.