Project Type:

Rebrand/Impact Report

Deliverables:

1 Logo

Functional Impact Report Prototype

1 Impact Report Card

1 Website Mockup

Description:

This page showcases a rebranding concept for American Farmland Trust, centered on a 2023 impact report designed to communicate measurable outcomes and organizational transparency. The project transforms complex agricultural data into a clear, engaging narrative for donors, policymakers, and the farming community.

The design system emphasizes clarity, hierarchy, and data visualization, creating a structured yet compelling experience that highlights progress in farmland preservation, sustainability, and farmer support.