Project Type:

Package Design

Deliverables:

1 Logo and Packaging System

3 Beef Jerky Packages

1 Beef Stick Package

1 Advertisment

Description:

This page displays a packaging design concept for a fictional beef jerky brand, including a cohesive system across multiple product variations. The project objectives were to develop a strong and recognizable brand identity while differentiating each product within the line.

The design system allows each package to stand out individually while maintaining consistency across the full product range. In addition to the packaging, a commercial advertisement was created to support the brand and promote its products to consumers.